“The Kingdom is very keen to do everything in a new way. The Untitled Project is one of several exhibitors that support sustainable fashion, an idea that is actively promoted by the Fashion Commission.ĬEO Burak Cakmak said the commission wanted to provide designers with the support they needed to operate a business model that was better for the world. I believe here in Riyadh there are so many different trends, and we really wanted to enter the market in a way that would resemble Jeddah but also have more of a luxurious feel and color palate.” Its founder, Israa Allaf, said: “For the collection this year, I really wanted to present pieces that cater to Riyadh specifically. Jeddah-based sustainable abaya brand The Untitled Project is also exhibiting its spring/summer collection at the event. So that’s why I was really focusing on the selection of the fabrics, applying the right color palate.” “I was always in love with Mykonos: the breeze vibe, the architecture, the view of the ocean, the overall color palate of the architecture. “It is a spring/summer collection inspired mainly by Mykonos,” he said.
Saudi designer Yossef Bin Afesh, the founder of menswear brand JUBB, explained the inspiration for his new collection. The event aims to empower young fashion creatives by helping them to develop their brands and find local and international customers.Īmong the items on show are evening gowns, ready-to-wear fashion, jewelry, shoes, bags, fragrances and even cutting-edge menswear.
RIYADH: The Fashion Commission’s Saudi 100 Brands Ramadan retail pop-up show opened this week in Riyadh to showcase the talents of a host of local designers.
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